Monday, October 26, 2009

MySpace VS Facebook War Over – MySpace Concedes Defeat

The battle to be the largest online social networking site is over with a clear winner and loser. This past Thursday (October 22), the recently anointed chief executive officer of MySpace told the Financial Times that the company is no longer competing with Facebook.

Former Facebook executive Owen Van Natta, who became MySpace’s executive officer a mere six-months ago told the newspaper “Facebook is not our competition, we’re very focused on a different space.”

Image representing Facebook as depicted in Cru...Image via CrunchBase

This announcement comes as MySpace (owned by Rupert Mudoch’s NewsCorp) has taken a severe – and now fatal – beating. Just this past September, Facebook had over 58 percent of the American social network traffic, while the older, and once larger MySpace’s share crashed to a low of just 30 percent – a substantial drop from their 66 percent score a year ago, according to online research firm Hitwise.

Looking at the unique number of people using each site, again MySpace has taken its lumps. Although MySpace is still one of the most popular websites on the Internet, it averaged about 100 million unique members worldwide, the new king of social networking, Facebook has about 300 million unique users worldwide.

In the six-months since Van Natta took the helm at MySpace, the comp

Facebook, Inc.Image via Wikipedia

any has slashed costs and jobs, eliminating 30 percent of their workforce. They’ve also removed the least used features, which include the weather and classified jobs sections.

MySpace has also been known to have unusual – some may say downright odd – methods for determining membership. When Jordan’s Daily – Almost! signed up for a MySpace account, and had spent over two-hours customizing and designing the page for our reader’s engagement and interaction, within a handful of hours later MySpace deleted the account, without giving any reason whatsoever.

Although this international current affairs blog wasn’t deemed worthy enough to hold membership by the MySpace administrators, one can easily find profiles on MySpace geared towards get-rich quick scams from third-world countries (such as those your junk email filter usually catches), mail order brides from Russia, prostitutes peddling sex for cash, and even one profile which appeared to be someone selling babies from China to couples who couldn’t conceive, and were turned down by adoption agencies.

MySpace executive Van Natta told the Financial Times “the engagement with our users wasn't there.”

Perhaps that’s because those running MySpace did not have a clue as

Apple Inc.Image via Wikipedia

to who exactly their users were?

Congratulations to Facebook – a company that takes the time to explore and understand their members and their needs – and a place where Jordan’s Daily – Almost! was welcome from day one. You can check us out on the new champion of the social networking world here.

MySpace may have lost the war, but they are not gone for good. The company is changing direction and trying to reinvent itself to bec

iTunesImage via Wikipedia

ome an online music distribution site. It has recently signed agreements with Apple Computer Corp. to run its own iTunes-type of online store, using the computer company’s iLike application.

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