Showing posts with label Desktop publishing. Show all posts
Showing posts with label Desktop publishing. Show all posts

Wednesday, November 04, 2009

Flashback to the Old Hot Wax Days

My age was showing, but I was glowing, as I reminisced about days of old with a couple younger colleagues today.

We were discussing desktop publishing, layout and design, and we were discussing the various software applications people use in this field, when one of my colleagues asked what ever happened to Adobe Pagemaker.

Ah, Pagemaker, that takes me back to days long before computers were popular for layout and design. Incidentally, Adobe Pagemaker was morphed into Adobe’s Creative Suite (CS) and became Adobe Indesign.

But my mind began to wander, as I described the old days of layout and design. Back then, the tools of the trade were anything but high tech. Cork cutting boards, Xacto knives, rulers, scissors, rollers and burning, BURNING hot

Adobe Creative SuiteImage via Wikipedia

wax littered the layout and designer’s desks.

Many times I’d burn myself on the hot wax, rushing to paste together a story in time for a print run. Luckily it was like a candle burn, nothing major.

Back then, printed pages were literally cut and pasted together on long wax coated pages called “proofs.” Hot wax was rolled onto these proofs, and each story was cut into pieces, and each piece was coated in this hot wax. The wax would allow you to slide each bit into the perfect spot in the layout, creating a page in the newspaper. Then the pages were hung like freshly washed clothes to dry.

It was a time consuming process, requiring steady hands, and a solid eye for being able to see when things were aligned just right. The most skilled at this could eyeball a single line of type (say a headline) without a ruler, and just know when it was perfectly straight on the page.

Though each proof came with pastel pink and blue grid lines, showing you the way.

To reduce some of the repetitive tasks of this

Adobe PageMakerImage via Wikipedia

time consuming process, layout designers kept many common elements on the side of their desks ready to go.
The “paste-up board” as it was often called, because it had elements (such as page identifiers, logos, staff by-lines, datelines, place lines and so on) were all lying there, pre-sized and waiting to be pasted-up onto the page.

The area surrounding your pages in most desktop layout design applications is still called the paste-up board today, and is used to story common elements which can be copied into place.

These completed waxed pages would then be sent to the printers, where they would take them and create plates which they’d use for a print run.

When breaking news occurred, the poor layout designer literally had to start from scratch, because nothing was electronically designed, so the page or pages affected by the new story had to be recreated.

This was why deadlines were so very important back in those days, as a breaking news story could delay the print run of a newspaper for hours.

Once a print run begins, it takes some time to get started again, because of the way inks are printed in layers at different stages to achieve different colors and effects. So it still takes time to stop and start the actual production of a paper.

That’s why most major daily papers have two or three print runs, say a morning, afternoon and evening run. Some even have different edition runs, say one for the city, and one for distribution outside the city in the suburbs. If a breaking story changes the paper, they will toss the revised story into the next print run, instead of stopping the presses completely.

Which is partially why newspapers are in the so-called dying medium of print. Often, by the time they have hit newsstands, many of the stories are already out of date.

With 24-hour, seven-day-per-week news channels on television and radio, and with the global reach of the always on Internet, developing news stories change constantly. Newspapers can’t change once printed.

The always on electronic media also has driven us to expect news to be new the second we see it. When you read something in a newspaper, it was current at the time it was written.

And newspapers take so much time to read, while television, radio, even the Internet can broadcast the news to us, while we are making dinner, doing house cleaning, or even while working the very same computers broadcasting all this stuff.

Although newspapers are a dying breed, I miss the old days of the hot wax, Xacto Knives, and paste-up boards. Back then, laying out a page was a much more hands-on process, because you physically placed stories on the page. These days, you usually right-click on “place into frame” to put a story on the page.

It just doesn’t have the same feel.

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Tuesday, September 15, 2009

It’s All About the Free Munchies

I’ve admitted on this blog many times over that I’m a geek and proud of it. Some are born with a silver spoon in their mouth – must make speaking all the harder – I was born with a microchip.

One of the many things I do to keep current on some of the techy toys I use every day is attend professional development events.

Even way back when I was a newshound, I’d go to all the professional development events hosted by the professional associations.

Lecture HallImage by TheBeej via Flickr



The latest trend is to go to events not associated with any one specific profession or trade, but rather some sort of product or service.

Case in point, I just registered for a local Adobe InDesign User Group meeting, which takes place later this month. InDesign is a high-end desktop publishing application, used to layout everything from newspapers and magazines, to complete books, encyclopedias and more.

Can’t get more geeky than getting together with a bunch of like minded geeks, sitting in a lecture hall, and discussing shortcuts to save you time in some software application.

But the free coffee, fruit platters, and other assorted munchies they have is a big draw. Actually, the free food doesn’t draw people in, but the networking opportunities do.

During the event, and especially during the breaks when everyone can mix and mingle, you can meet all sorts of interesting characters, in fields related to the one you happen to be in.

I certainly get hounded by the younger members of the crowd, always eager to show me their latest CV, asking if I’m hiring or know someone who is.

Maybe I should stop shinning my shoes, or dress more like a kid out of college, because for some oddball reason, people often assume I’m the one to kiss up to, to get a job.

The fools.

Aside from the youngin’s drooling over the potential employment op

Adobe InDesignImage via Wikipedia

portunities that don’t really exist, I find it invigorating talking with others using the software in different fields.

After spending some time yaking with them, you quickly realize that we all encounter the same sorts of issues, but in different ways.

An advertising agency designer has to figure out how to resolve the color balances between the different hues represented on her monitor, and that of how the actual printed document will look on glossy posterboard.

A person trying to self-publish her book discovers that some of the templates for books don’t conform to standard publishing dimensions, and if she were to use these templates, she’d have to re-design her whole book should it get to a printing house.

I sit through the user group, enjoy the discussion, but not being a Mac-head (I use PCs) often scratch my head and wonder what key combination to use, whenever they demonstrate a cool feature using the “Apple” key – which my PC doesn’t have. And no, it isn’t always replaced by the “Windows” key – which you’d think makes logical sense.

Free munchies are nice, but the real draw for me, and the other ultra cool geeks in the room, is the sharing of knowledge.

And no webcams, chat rooms, or social networking sites were used either – which says something for the value of real-time, face-to-face communications.


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